TR Live: New-build Marketing

New Build Barcelona

TR Live: New-build project Marketing

TR Live is TR Grupo Inmobiliario’s new-build home marketing service. With different sales offices throughout Spain, we specialise in the entire process of marketing and selling new-build homes. We oversee the entire sales cycle of developments, and our mission is to find the home that best suits our clients’ needs.

As such, we usually work on the project from the beginning, helping to define the characteristics of the homes that will best suit our future clients.

Main services offered by our new-build marketing team

> Real Estate Demand Studies

Do you know your target audience’s wants and needs? Before undertaking a real estate development at TR Live, we conduct several demand studies to help us improve decision-making based on data we collect. We accumulate information and generate our own database using digital tools, and this allows us to tailor the project to the real needs of future buyers. These demand studies are flexible and adaptable to your needs.

> Real Estate Market Studies

Do you know which project will have a higher uptake by clients in a given area? You can find this information in a well-executed Market Study. Using TR Live’s own methodology and experience, we prepare Market Studies that allow us to determine the product and the repercussion that will best suit each project. Furthermore, thanks to all the past data we have accumulated, we can understand and assess new market trends by product and/or area.

> Product Conceptualisation

Do you know everything you need to develop your project? At TR Live we use different methodologies that, paired with our experience in the sector, help us to define the product that best suits the area and the needs of its potential clients. The difference is in the details. That is why we specialise in suggesting prices, surfaces, layouts and the quality of the developments’ finishes in the studio, to achieve a unique, attractive product for buyers.

> Preparing and monitoring the Marketing Plan

Looking to design an effective sales strategy? Before any real estate development begins, at TR Live we always draw up a strategic, global Marketing Plan. This document includes, among other aspects, sales rhythm, target audience, conversion funnel, a grouped breakdown of all online and offline actions or the cost per action from the beginning to the end of the marketing process.

> Creating the development’s image

Have you thought about creating your own brand for your real estate development? You already know that building a brand will allow you to sit in a distinct place in your clients’ minds. Creating a new image will also set your project apart from the competition in the area. This service includes naming, landing page, the sales book and commercial documentation, and will be based on the data obtained from the Demand Study.

> Establishing a Point of Sale

What is the best conversion tool in the real estate sector? The point of sale, without question. Establishing a specific point of sale, be it a premise or sales booth, will make a real difference in terms of boosting your brand and the development’s reach. At TR Live we use our experience in the sector to recommend the type of point of sale, location, licence management, refurbishment or décor, among other services.

> Home marketing

Looking for a senior sales team specialised in New Builds? At TR Live we have a senior sales team that is used to working on a goal-driven basis and is able to become familiar with new methodologies focused on the Conversion Funnel of each development. The team uses ERP and/or CRM Management platforms to adapt to new communication and lead-capture digital trends.

> Home hand-over management

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> Assistance with deeds and handing over the home

Ever had problems with deeds and handing over homes or thought about outsourcing this service? At TR Live we have drawn up the deeds and handed over more than 1,000 homes. We coordinate clients, banks, developers and notaries to give each client the best experience. We prepare reservation agreements and sales contracts, integrate deed drafting into a management programme so that we can follow up, take care of Prevention of Money Laundering and put together welcome packs.

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Discover all the services we offer: